32Red was founded by Ed Ware, who left his position as Managing Director of Ladbrokes International in 2000 to pursue his vision of an independent, specialist online casino. Backed by friends and associates and a good deal of personal financial commitment, Ed and the talented management team he has assembled have grown 32Red from a start-up venture into one of the industry's most respected operators.
Since inception, all 32Red operations (including marketing, customer support, IT, maintenance of customer accounts and payment processing) have been managed from offices in Gibraltar. The Company's servers host MicroGaming casino software which is used to generate all casino game play and to maintain customer accounts. 32Red's Poker activities are offered through the Prima Poker network with customer support and account maintenance managed in-house by the 32Red team in Gibraltar.
32Red currently employs circa 40 people. The Company enjoys a young and vibrant culture where senior managers are in touch with the needs of the players and those charged with delivering the 32Red philosophy at the sharp end.
32Red Plc operates the award winning online casino 32Red.com as well as one of the UK's favourite poker rooms at 32RedPoker.com. Based in Gibraltar, 32Red is licensed by the government to offer online gaming to customers around the world. Most of our customers are based in the UK, and play a wide range of casino games at 32Red.com, including roulette, blackjack, baccarat, craps and poker. Poker is offered via our partnership with the Prima Poker Network, where over 400,000 players compete in ring games and tournaments.
Unlike some of our competitors, we are first and foremost a gaming business. The management team is steeped in the gaming industry and all the company's employees are motivated by one goal - to create the most exciting gaming experience available online.
32Red's philosophy is simple - we want to give players a gaming experience to remember. The website at www.32red.com is geared towards delivering the best online casino experience available from the moment players arrive at the site. Distinct branding, the clean feel of the site, the highest quality graphics, excellent customer support and a reputation for quick payment mark 32Red out from the crowd. Glamour is important to the overall feel of the site and Patsy Kensit provides the voice of casino dealer and adds to the distinctly British feel of our offering.
32Red's casino site is a traditional gaming operation where revenues are derived from customers playing against odds offered by the house. The 32RedPoker.com derives revenues by taking a contribution from each player that joins a game or tournament in the form of a fee, known in the industry as the 'rake'.