Growth strategy

Growth strategy

Our focused growth strategy

32Red has a clear and focused growth strategy aimed at successfully exploiting organic and selective M&A opportunities, and therefore delivering sustainable long-term growth for all our stakeholders.

This strategy revolves around four core pillars:

  1. Growing our brands in our core UK market
    The Company is focused on growing its established brands in our core UK market, where we continue to see significant growth potential. We will do this through developing and implementing return on investment (ROI) driven marketing campaigns that deliver real value for the 32Red business.
  2. Expansion in new regulated markets
    The Company is focused on growing its presence in regulated online gaming markets where the Board feels that 32Red has commercially viable opportunities and can exploit its full marketing strength. In FY15 the company generated 80% of net gaming revenues from taxed or regulated markets.

    The Group’s marketing expenditure in the core UK market will continue to be supplemented by controlled investment in Italy where we are establishing the 32Red brand to deliver the exciting long-term potential we see in that major online gaming market. Furthermore, the global online gaming regulatory landscape continues to evolve and the Board is encouraged by developments in potential new markets for 32Red.
  3. Continue to do what’s right for our customers
    At the very core of everything we do is the customer. 32Red has a heritage in pure online gaming and the Company has established a strong reputation by innovating for its customers’ enjoyment as well as protecting them. This is not only the right thing to do, but it strengthens our trusted brand in the marketplace, in turn driving more customers to our business and keeping them for longer.
  4. Appraising strategic M&A opportunities
    As well as exploiting its organic growth potential, the company will explore attractive M&A opportunities that add value to the Group. In July 2015, the Group successfully acquired the Roxy Palace online casino brand.