Passionate about gaming

32Red Plc operates the award winning online casino 32Red.com as well as one of the UK's favourite poker rooms at 32RedPoker.com. Based in Gibraltar, 32Red is licensed by the government to offer online gaming to customers around the world. Most of our customers are based in the UK, and play a wide range of casino games at 32Red.com, including roulette, blackjack, baccarat, craps and poker. Poker is offered via our partnership with the Prima Poker Network, where over 400,000 players compete in ring games and tournaments.

Unlike some of our competitors, we are first and foremost a gaming business. The management team is steeped in the gaming industry and all the company's employees are motivated by one goal - to create the most exciting gaming experience available online.

Our business

32Red's philosophy is simple - we want to give players a gaming experience to remember. The website at www.32red.com is geared towards delivering the best online casino experience available from the moment players arrive at the site. Distinct branding, the clean feel of the site, the highest quality graphics, excellent customer support and a reputation for quick payment mark 32Red out from the crowd. Glamour is important to the overall feel of the site and Patsy Kensit provides the voice of casino dealer and adds to the distinctly British feel of our offering.

32Red's casino site is a traditional gaming operation where revenues are derived from customers playing against odds offered by the house. The 32RedPoker.com derives revenues by taking a contribution from each player that joins a game or tournament in the form of a fee, known in the industry as the 'rake'.