Since its inception in the early 1990s, online gaming has experienced strong growth, with 2004 revenues estimated by independent research provider Global Betting and Gaming Consultants "GBGC" to have been in excess of US$9 billion. GBGC also estimates that this figure represents just 3.9 per cent of the total (including land-based) gambling market in 2004 of US$238 billion. GBGC estimates that 45 per cent of 2004 online gambling revenues were derived from players in North America, with 31 per cent derived from players in Europe.

The online gaming market can be roughly split into the following categories: poker, casino, betting, bingo, lotteries and other gambling. Of these categories, 32Red currently operates in the online casino and online poker markets.