32Red Plc
("32Red" or "the Company")

Key points:

• Management refocus on 32Red Casino product has had immediate and positive impact
• Net gaming wins for the business have increased 27%
• Earnings before interest, tax, depreciation, amortisation and share option costs ahead of market expectations
• Profit before tax and share option costs in line with market expectations
• 32Red Bingo, 32Red  Mobile and 32Red Spreadbet all successfully launched with 32Red Bet sportsbook planned for 2009
• TV advertising and launch of new initiative set to deliver further new income in 2009
• Best casino award from Casinomeister for sixth consecutive year

Key casino performance indicators

• Net gaming wins (000's) up 30.1% to £11,704 (2007: £8,996)
• Active casino players up 14.8% to 21,808 (2007: 18,992)
• New casino players up 6.7% to 15,567 (2007: 14,586)
• Cost per acquisition reduced to £119 (2007:£137)

Financial 

*2007 comparatives exclude the results of the discontinued Betdirect business 

Current trading

• Business continuing to perform well and in line with expectations
• Management anticipate a successful year in 2009

Commenting on the results Ed Ware, Chief Executive Officer, said:

"2008 has been a year of consolidation for us and the benefits  of  this  are already bearing fruit. The refocus on the core product, 32Red Casino, has yielded encouraging results. 32Red Bingo, 32Red  Mobile and 32Red  Spreadbet have all been added to  our platform and are  helping us to grow  our customer base. 

The business continues to perform encouragingly  in 2009  and  provides  encouragement that our sector is proving to be  resilient in the current economic climate. An increasing number of offline marketing opportunities are becoming available at cost-effective rates and management anticipate a successful 2009."

Chairman's Statement 

I am pleased to set out below my review of the Directors' Report and Consolidated Financial Statements of 32Red Plc ("the  Group") for the year ended  31 December 2008.

Financial review 

The re-focusing of the Group's activities has had an immediate, positive impact and I am delighted to report an increase of 27% in the Group's net gaming wins for the 12 months to 31st December 2008 to £13.0m (2007: £10.2m*). 

This significant growth in revenue has resulted in an operating profit before share option costs for the year of £1.5m  (2007: £1.3m*) and earnings before interest, taxation, depreciation, amortisation and share option costs (clean EBITDA) of £1.8m  (2007: £1.6m*). 

Profit after taxation of £1.3m  (2007: loss of £12.9m) for the Group supports the Board's decision to dispose of the loss-making Betdirect business in 2007, which contributed an exceptional loss of £14.2m in that period. The Board does not recommend the payment of a dividend for the financial year ended  31 December 2008 (2007: nil). 

Strategy

The focus remains on expanding the profile of our core casino product to a wider audience through targeted and cost effective marketing campaigns. The regulated and expanding market in the  United Kingdom continues to be 32Red's main source of new players and revenue which enables the  Group to be progressive but sure-footed with marketing investment and activity.

Our brand continues to be attractive to our target audiences and early interest in our mobile casino and 32RedBingo.com are encouraging. Other new gaming-related services and products will be launched in the first half of 2009, all of which are activities modelled to leverage the 32Red brand. However, shareholders can rest assured that the launch of these new products require minimal up-front investment and will not distract us from our main enterprise, the 32Red Casino. 

32Red  Spreadbet, a financial spread betting platform will be  launched on  9th March 2009  and 32Red Bet, our new online sportsbook in partnership with Global Betting Exchange, will launch imminently. The  Group is also exploring other new gaming product opportunities.

Resolutions proposed at forthcoming  AGM and EGM

I would like to draw attention to the special resolutions proposed at the forthcoming Annual and Extraordinary General Meetings to be held back to back on  Wednesday 15th April, 2009. In particular, I would urge shareholders to join the Board in voting in favour of the following special resolutions:-

Resolution 7 proposed at the Annual General Meeting seeks to renew the authority of the Board to buy back its own shares through the market, a strategy which the Board believes will deliver value to shareholders at a time when difficult market conditions can lead to the undervaluation of companies. 

Resolutions 1 and 2 proposed at the Extraordinary  General  Meeting seek shareholder approval to offset retained losses derived from the performance of the Betdirect business against the share premium account. This accounting entry will bring forward the date by which the Company will have distributable reserves and be able to re-instate its dividend policy.

Further details of all resolutions are contained in the Notice to the Meetings.

Best Casino Award for sixth successive year  

The 32Red proposition is founded on providing excellent player support and offering a distinctive and distinguished service to casino players. We were therefore delighted to have the prestigious "Best Casino of the Year" award bestowed upon us for an unprecedented sixth consecutive year by independent watchdog and player advocate site, Casinomeister. I would like to take this opportunity to congratulate and thank all our employees for their continued hard work and commitment during 2008. 

Current Trading and Outlook

Our business continues to perform encouragingly and in line with market expectations. We anticipate a successful year ahead with 2009 proving to be another step forward for 32Red.

David Fish 
Chairman, 32Red Plc

* 2007 comparatives exclude the results of the discontinued Betdirect business

Chief Executive's Statement 

The year ended  31 December 2008 was one of consolidation and re-focusing on our core activity of operating an industry-leading online casino. I am delighted to report that a renewed management focus on the core 32Red  Casino product, following the sale of the Betdirect business in December 2007, has yielded encouraging results. Net gaming wins for the 32Red business as a whole increased by 27%, principally as a result of a 30% increase in net gaming wins from the 32Red  Casino. I believe that this trading performance justifies the strategy implemented at the start of the year. We are once again cash generative and delivered record levels of income. Clearly the business has taken a significant step forward following a turbulent period in our history.

32Red Key Performance Indicators

Casino

The 32Red Casino continues to dominate the Group's trading  representing 90% of total Group revenues  (2007: 88%*). Total casino revenues increased by 30% to £11.7m  (2007: £9.0m) during the year, a direct result of an increase in active player levels and higher yield per active player. 

It is particularly pleasing to see the increased yield per active player, which at £537  (2007: £474) is one of the highest reported yield per player performances in the gaming industry and underlines the quality of service provided to players by the 32Red team. This yield, allied with the higher number of active players, demonstrates both the focus and commitment to out-perform our competitors in a key discipline which ultimately delivers shareholder value. To be recognised once again by such an esteemed authority as Casinomeister is extremely satisfying for all involved at 32Red. 

Cost per acquisition (CPA) reduced to £119 (2007: £137) per new casino player during the year partly influenced by the conclusion of 32Red's successful sponsorship of Aston Villa FC in May 2008. The Group continues to adopt a cost-effective approach to marketing, but expects an increased CPA in 2009 as 32Red enhances its brand awareness with more offline activity. 

Other products

Revenues from our poker operation, which represents 8% of total Group revenue for 2008, have fallen by 13% on 2007 which is unsurprising given the wider pressures on the poker market during the year. Our decision to increase casino marketing and decrease poker marketing has proved to be well founded.

The poker industry remains challenging as the market matures, with the impact of operators accepting bets from US customers having a negative impact on player liquidity. Our strategy of focusing on existing loyal players has seen our yield per active player increase by 45% to £119. We continue to evaluate all aspects of the 32Red Poker experience in the face of competitive conditions and are mildly encouraged by trading levels in the first two months of 2009.

32Red Bingo launched in the early part of 2008 and, whilst we still have several areas of this business to develop, performance has been relatively pleasing (revenues at £0.2m in 2008). Key to Bingo revenues will be the continued development in the offering of casino games in our Bingo environment. This allied with further TV advertising in the  UK and the launch of new initiatives will deliver further new income for 32Red in 2009.

32Red Spreadbet  -  32Red  announces the launch of 32Red Spreadbet on  9 March 2009, a platform for financial spread betting and contracts for difference (CFDs). 32Red Spreadbet is the result of a partnership with  CMC Spreadbet Plc and  CMC Markets UK Plc who are authorised and regulated by the Financial Services Authority.  This partnership offers 32Red customers access to a multitude of financial markets around the globe.

Edward Ware, Chief Executive Officer
32Red Plc

*2007 comparatives exclude the results of the discontinued Betdirect business

Notes:

The financial statements have been prepared in accordance with International Financial Reporting Standards ('IFRSs') as adopted by the European Union. These accounting policies comply with each  IFRS that is mandatory for accounting periods ending on or after  31 December 2008. The financial statements have been prepared under the historical cost convention and on a going concern basis.